The Colab Brief

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LATEST ISSUES

Your Mom > The Media?

The media trust gap is widening - and PR has to rethink who really carries influence.

AI Won’t Kill PR - But Ignoring It Might

How to make your stories visible in an era where trust is down and algorithms decide who gets seen.

The Two Words That Can Sink Your Crisis Response 🫣

Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.

Journalists Spill: The Art of Following Up Without Annoying Us

Why Relationships Still Are the Key of Good PR

A New Colab Brief, in Brief: Meet the Editor

Starting this week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.