The Colab Brief

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LATEST ISSUES

When Big Deals Go Public (and PR Loses the Plot)

A bidding war without a narrator, the case for slower media, and why control beats chaos

Why Spotify Wrapped Works (Why Isn't Your Brand Doing It?)

Turning user behavior into brag-worthy storytelling is the PR cheat code most companies ignore.

When the Media Boils Over: Lessons, Leaks & Industry Shakeups

A corporate soup opera, a journalist’s guide to last-minute chaos, a myth busted about reporter research, and the newsroom power dynamics every PR pro should be tracking.

Inside the New Era of Journalism and Comms

Search giants stumble, newsrooms decentralize, metrics reshape storytelling, and PR pros step up — a full-spectrum look at the forces remaking the media landscape.

Press Releases Just Got Their Glow-Up

New data shows how releases train models, boost visibility, and shape the answers your customers see.

When AI Writes the News (and Actually Gets a Byline)

Inside the latest newsroom plot twist. Plus, fearless 2026 forecasts, pitch timing hacks, and the worst excuse ever made to an editor.