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Your Mom > The Media?

Your Mom > The Media?

The media trust gap is widening - and PR has to rethink who really carries influence.

AI Won’t Kill PR - But Ignoring It Might

AI Won’t Kill PR - But Ignoring It Might

How to make your stories visible in an era where trust is down and algorithms decide who gets seen.

The Two Words That Can Sink Your Crisis Response 🫣

The Two Words That Can Sink Your Crisis Response 🫣

Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.

Journalists Spill: The Art of Following Up Without Annoying Us

Journalists Spill: The Art of Following Up Without Annoying Us

Why Relationships Still Are the Key of Good PR

A New Colab Brief, in Brief: Meet the Editor

A New Colab Brief, in Brief: Meet the Editor

Starting this week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.

Stop Guessing What Journalists Want

Stop Guessing What Journalists Want

Starting next week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.

Deals, Drama, and Data

Deals, Drama, and Data

Murdoch’s family settlement, Vimeo’s sale, Nexstar’s local news takeover - and the AI shifts changing the rules behind it all.

From Media Hits to CEO Hand-Holding: PR’s New Job Description

From Media Hits to CEO Hand-Holding: PR’s New Job Description

Boards are anxious, PR’s busier than ever, and AI’s rewriting the playbook.

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