Latest from The Brief

The Colab Brief is Under Construction

Jan 6, 2026

1 min read

The Colab Brief is Under Construction

We're making a few improvements over here. Be back soon!

When Big Deals Go Public (and PR Loses the Plot)

Dec 20, 2025

10 min read

When Big Deals Go Public (and PR Loses the Plot)

A bidding war without a narrator, the case for slower media, and why control beats chaos

Dec 13, 2025

12 min read

Why Spotify Wrapped Works (Why Isn't Your Brand Doing It?)

Turning user behavior into brag-worthy storytelling is the PR cheat code most companies ignore.

When the Media Boils Over: Lessons, Leaks & Industry Shakeups

Dec 6, 2025

11 min read

When the Media Boils Over: Lessons, Leaks & Industry Shakeups

A corporate soup opera, a journalist’s guide to last-minute chaos, a myth busted about reporter research, and the newsroom power dynamics every PR pro should be tracking.

Inside the New Era of Journalism and Comms

Nov 22, 2025

20 min read

Inside the New Era of Journalism and Comms

Search giants stumble, newsrooms decentralize, metrics reshape storytelling, and PR pros step up — a full-spectrum look at the forces remaking the media landscape.

Press Releases Just Got Their Glow-Up

Nov 15, 2025

18 min read

Press Releases Just Got Their Glow-Up

New data shows how releases train models, boost visibility, and shape the answers your customers see.

When AI Writes the News (and Actually Gets a Byline)

Nov 8, 2025

15 min read

When AI Writes the News (and Actually Gets a Byline)

Inside the latest newsroom plot twist. Plus, fearless 2026 forecasts, pitch timing hacks, and the worst excuse ever made to an editor.

Your Mom > The Media?

Nov 1, 2025

18 min read

Your Mom > The Media?

The media trust gap is widening - and PR has to rethink who really carries influence.

AI Won’t Kill PR - But Ignoring It Might

Oct 25, 2025

16 min read

AI Won’t Kill PR - But Ignoring It Might

How to make your stories visible in an era where trust is down and algorithms decide who gets seen.

The Two Words That Can Sink Your Crisis Response 🫣

Oct 18, 2025

25 min read

The Two Words That Can Sink Your Crisis Response 🫣

Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

Oct 11, 2025

20 min read

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.

Journalists Spill: The Art of Following Up Without Annoying Us

Oct 4, 2025

13 min read

Journalists Spill: The Art of Following Up Without Annoying Us

Why Relationships Still Are the Key of Good PR

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Your weekly edge in PR and comms

Weekly media insights, PR trends and practical pitch advice — curated by journalists and delivered every Saturday.