Latest from The Brief

The Two Words That Can Sink Your Crisis Response 🫣

Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.

Everyone’s Playing It Safe — Here’s Why That’s a PR Problem

CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.

Journalists Spill: The Art of Following Up Without Annoying Us

Why Relationships Still Are the Key of Good PR

A New Colab Brief, in Brief: Meet the Editor

Starting this week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.

Stop Guessing What Journalists Want

Starting next week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.

Deals, Drama, and Data

Murdoch’s family settlement, Vimeo’s sale, Nexstar’s local news takeover - and the AI shifts changing the rules behind it all.

From Media Hits to CEO Hand-Holding: PR’s New Job Description

Boards are anxious, PR’s busier than ever, and AI’s rewriting the playbook.

Algorithms & Engagement Rings 💍

AI wants your content, LinkedIn wants your clout - what’s left for you?

The AI + Media Power Shift

Publishers Push Back, AI’s Free Ride Is Ending and All the Latest in Comms

🚨 Last Chance for Free: The Colab Brief Is Going Paid

The GEO Land Grab, Taylor’s PR Masterclass... & Big News

Comms Gone Rogue (In the Best Way)

Journalists Are Taking Over Comms - and Honestly, Thank GodKyle Wiggers (formerly TechCrunch) just announced he’s heading up comms at AI2—and he’s far from the only one.

Comms Confidential: Plagiarism Busts, PR Nightmares, and Slack Gems 👀