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* * NEW NEWS* *
This has been the year of changes for us over here at The Brief, and we’re rolling out one more major switch before the end of the year. As much as we have loved giving our media insights from the PR agency perspective, we recognize that what's most valuable is hearing real tips from the journalists themselves. So, we’ve hired an editor-in-chief and a team of reporters to start taking over The Colab Brief. We will be the only PR newsletter in the industry written exclusively by reporters, for comms and PR pros. Look for a new vibe starting next week!
📬 In this Edition
🔥🔥 Hot Take – Acting in Service of the Journalist > Marketing Muck
⁉️ AMA w/ Ash & Lizzy – How to Pitch Funding News That Actually Lands
🎯 One Tip – Testing Grok for Media List Building (Prompt Included)
🌐 Why It Matters – Gap Bets on Dialogue, Not Silence, in Political Storms
📡 Under the Radar – Substack Writers + Niche Creators to Watch
👀 In the Wild – Kimmel’s Cancellation, TikTok’s Framework Deal, Trump vs. NYT
🔁 Media Moves – New Beats, Layoffs, and Independent Launches
☕ Totally Unrelated – K-pop Demon Hunters & Why LinkedIn Personal > Brand Pages
Have feedback for what you’d like to see? Hit us up.
🔥 Hot Take - Acting in Service of the Journalist > Marketing Muck
Here’s the truth no one likes to admit: most media “relations” programs are just brand megaphones in disguise. But if you want real traction, acting in service of the journalist has to come before company promotion every single time.
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