A bidding war without a narrator, the case for slower media, and why control beats chaos
Turning user behavior into brag-worthy storytelling is the PR cheat code most companies ignore.
A corporate soup opera, a journalist’s guide to last-minute chaos, a myth busted about reporter research, and the newsroom power dynamics every PR pro should be tracking.
Search giants stumble, newsrooms decentralize, metrics reshape storytelling, and PR pros step up — a full-spectrum look at the forces remaking the media landscape.
New data shows how releases train models, boost visibility, and shape the answers your customers see.
Inside the latest newsroom plot twist. Plus, fearless 2026 forecasts, pitch timing hacks, and the worst excuse ever made to an editor.
The media trust gap is widening - and PR has to rethink who really carries influence.
How to make your stories visible in an era where trust is down and algorithms decide who gets seen.
Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.
CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.
Why Relationships Still Are the Key of Good PR
Starting next week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.
Murdoch’s family settlement, Vimeo’s sale, Nexstar’s local news takeover - and the AI shifts changing the rules behind it all.
Boards are anxious, PR’s busier than ever, and AI’s rewriting the playbook.
AI wants your content, LinkedIn wants your clout - what’s left for you?
Publishers Push Back, AI’s Free Ride Is Ending and All the Latest in Comms
The GEO Land Grab, Taylor’s PR Masterclass... & Big News
Journalists Are Taking Over Comms - and Honestly, Thank GodKyle Wiggers (formerly TechCrunch) just announced he’s heading up comms at AI2—and he’s far from the only one.
Let’s be honest: saying “PR drives pipeline” can still feel like a stretch - especially to a CFO or RevOps exec. But it does.
