The media trust gap is widening - and PR has to rethink who really carries influence.
How to make your stories visible in an era where trust is down and algorithms decide who gets seen.
Why “No comment” is never neutral - plus: Gen Z comms mistakes, AI vs. human content, and the reporters to watch this week.
CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.
Why Relationships Still Are the Key of Good PR
Starting next week, The Colab Brief goes straight to the source - insights written exclusively by reporters for comms pros.
Murdoch’s family settlement, Vimeo’s sale, Nexstar’s local news takeover - and the AI shifts changing the rules behind it all.
Boards are anxious, PR’s busier than ever, and AI’s rewriting the playbook.
AI wants your content, LinkedIn wants your clout - what’s left for you?
Publishers Push Back, AI’s Free Ride Is Ending and All the Latest in Comms
The GEO Land Grab, Taylor’s PR Masterclass... & Big News
Journalists Are Taking Over Comms - and Honestly, Thank GodKyle Wiggers (formerly TechCrunch) just announced he’s heading up comms at AI2—and he’s far from the only one.
Let’s be honest: saying “PR drives pipeline” can still feel like a stretch - especially to a CFO or RevOps exec. But it does.
