21,567 founders and comms leaders start their weekend with The Brief.
Join them to receive weekly insights into the media, communications, and PR industry, written by journalists themselves.
📬 In this Edition
🔥 One Big Thing – When BI Meets AI - Automation just stole the intern’s job and maybe gave journalism a fighting chance.
🔮 Industry Crystal Ball – Five Fearless Forecasts for 2026 - From billionaire-owned newsrooms to “reporter concierges,” here’s what’s next for media and PR.
🧠 Ask a Journalist – Best & Worst Days to Pitch - Spoiler: Friday’s a graveyard. Mondays win.
💬 Pitch Like a Human – Selling Purpose, Not Profits - Why your CEO’s Q4 earnings aren’t a story, but their humanity might be.
🎁 Holiday Campaign Wake-Up Call - Six common mistakes brands make (and how to still land coverage in November).
😬 Lite, Brite, Tight – Worst Media Excuse Ever? The excuse so bad it’s… kind of brilliant.
🔁 Media Moves – The Week’s Key Shifts, Promotions, and Departures
Have feedback for what you’d like to see? Hit us up. |
🔥 One Big Thing: When BI Meets AI
I I'm proud of my association with Talking Biz News as its former editor and publisher. We did loads of aggregation, used a few freelancers, got our editing hands dirty as scribes, and tapped overseas assistants to write some stories--but write them we did, without AI.
Now comes word from TBN founder Chris Roush that Business Insider will begin publishing AI-authored stories. He links to this BI page so you can check it out for yourself, straight from the artificially intelligent horse's mouth: "The Business Insider AI byline uses generative AI tools to draft news stories so we can bring readers more information, more quickly."
Had this been two years ago, it would’ve raised hackles. As it stands, this serves as the latest signpost pointing to journalism’s future.
Which, in fact, may prove to be good news.
Subscribe to our premium content to read the rest.
Become a paying subscriber to get access to this post and other subscriber-only content.
Upgrade