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Welcome to The Colab Brief, where we break down the comms trends that actually matter, drop the receipts behind the headlines, and share the stuff people are whispering about but not posting.

📬 In this Edition

• 🔥 Hot Takes - AHREFs pulls back the curtain on Google AI Mode inputs, and what it means for UGC, brand visibility, and the new rules of narrative control.

• ⁉️ AMA with Ash & Lizzy - Your burning PR questions answered: embargoes, exclusives, and why communication is the only real rulebook.

• 🎯 One Tip - Automate competitor analysis with AI to track coverage, sentiment, and benchmarking without the grunt work.

• 🌐 Why It Matters - Microsoft leans into Anthropic models for Copilot, signaling a fragmented AI stack and a new era for GEO visibility.

• 📡 Under the Radar - Substack voices worth watching: Sebastian Raschka (AI/ML), Ben Lang (Startups/Product), Aakash Gupta (Tech/Media/AI).

• 👀 In the Wild - Robinhood goes social, Apple + Google tag-team Siri, Vimeo gets acquired, Axios launches a show, Murdoch family drama settles, Nexstar + TEGNA redefine local news.

• 🔁 Media Moves - Who’s retiring, who’s switching beats, who’s covering AI, and where the power shifts are happening.

• ☕ Totally Unrelated - A Slack favorite this week: Kathleen Booth’s uplifting LinkedIn post + a just-announced IG reel that’s worth a scroll.

Have feedback for what you’d like to see? Hit us up.

🔥 Hot Takes - AHREFs Breaks Down Google AI Mode Inputs

If Google’s AI Mode were a high school yearbook, Wikipedia would be “Most Likely to Be Quoted,” YouTube would be “Most Influential Content Creator,” and Google’s own blog and search engine would be filling in as the editors - talk about self-serving citations.

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