The Colab Brief: 025 - How Many LinkedIn’s Does it Take? 🍭

Close your eyes and imagine. 🌈 You’re on a stage in front of 950 million people. The floor is yours. You have an unlimited amount of time to say whatever you want. 

But instead of taking advantage, you exit stage left, leaving the opportunity to somebody else. 

This is what 99% of users do on LinkedIn every day. In fact, only 1% of people post on LinkedIn more than once a week. 🤯

Can you imagine? Being presented with such a life-changing opportunity? Would you capture it? Or just let it slip? 🍝

Today, we talk about the most effective ways to leverage one of the most impactful, free marketing and sales platforms our world has ever known: LinkedIn. 

Read Time: 3 minutes

There are about a million different ways to leverage LinkedIn. Lucky for you, we’ve summed up the top three. Let’s jump right in.

Executive Participation: 

To put it simply, executives should be posting on LinkedIn at least once a week, working up to a goal of 3 -5x per week. They can alternate between original posts, sharing or resharing company news, and commentary on industry trends, themes, and articles. 

• Pro tip: Have your team identify the top 5-10 journalists your executive should be following on LinkedIn and have them interact with their content on a weekly basis. This goes for thought leaders, partners, and top-industry players as well. Engaging with other players in the space will elevate them, and in turn, the company, faster than you could imagine. 

• Pro tip: Have your executives contribute to the Expert Series offered up at the top of their feed. Posts in this series are prompted and have to be fewer than 750 words, so it’s an easy opportunity for a quick post.

Employee Engagement: 

Every employee at every company should be encouraged to leverage LinkedIn. It’s a win-win. It builds their personal brand so they’re more marketable in the long run, and it builds the brand of the company for prospective customers and employees.

• Pro tip: If you want to really see your company page grow, incentivize employees to start posting by offering up the things they care about most - days off, bonuses, or tickets to the Taylor Swift concert. 

Company Page: 

This one is definitely the hardest one to master - but it’s not impossible. Ensure whoever is managing the team page is always engaging with employee posts. Identify the top themes and hashtags the company cares about and post consistently on those topics. Keep track of what is getting the most engagement and mimic it - everything from the format, to the topic, to the timing. The data will tell you what’s working and what’s not, so don’t feel like you need to reinvent the wheel every time you go to post. 

• Pro tip: Company LinkedIn profiles should adopt a personality and stick to it - take the National Park Service, for example. No matter the topic, you can always expect their posts to be light-hearted, informative, and engaging (to the tune of more than 400k followers). 

There is a bit of a science to LinkedIn. But think about it like a workout. The more you do it, the better your results will be. If you only do it once a week, you’ll have nothing to flex at the end of the year. 

Until next week -

Ash + Lizzy

MORE NEW! 🚨

Over the years, we’ve had a lot of interest in the way we keep our clients informed and organized. So, to (hopefully) ease some of your working woes, we’ve compiled the Colab Comms Template Pack, which includes: 

• PR Dashboard (to show our clients what’s going on in real-time)

• Campaign Planning Template (to answer every question they have before they can ask) 

• Campaign Reporting Template (It’s alllllll in the numbers)

• Messaging Matrix Framework (to help tighten up the elevator pitch, boilerplate, and everything in between) 

• Press Release Draft Template (the format that works from the 1,000+ we’ve written)

You can purchase these docs on The Colab Comms website.

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