20,120 founders and comms leaders start their weekend with The Colab Brief.
Join them to get weekly analysis of PR trends and non-traditional media moves.
Private markets are having a moment, thanks to companies like StartEngine.
The leading alternative investing platform is helping everyday investors like you access deals once reserved for VCs and insiders, including exposure to private market titans like OpenAI, Databricks, and Perplexity.¹
Howās it going? In Q1 2025, StartEngine pulled off $30M in revenue, its biggest quarter ever (based on unaudited financials).²
But StartEngine isnāt just a middleman. The company earns 20% carried interest on select pre-IPO offerings, unlocking value for shareholders when these deals succeed.³
How can you tap into this diversification play? By investing in StartEngine.
StartEngine has crowdfunded $85M+ to date, and you can join 45K+ shareholders before the companyās current round closes on June 26.
Reg A+ via StartEngine Crowdfunding, Inc. No BD/intermediary involved. Investment is speculative, illiquid & high risk. See OC and Risks on page.
We knowāweāre biased. But weāre also not wrong.
Thereās a massive shift happening right under our noses. LLMs like ChatGPT and Claude are changing how customers discover and evaluate companies. Yet most teams are still running the same tired playbookāoptimize the landing page, tweak the paid search copy, double down on ad spend.
The reality? That money isnāt doing what it used to.
Weāre in a post-Google world now. When potential buyers want to understand a market or vet a vendor, theyāre not sifting through search results. Theyāre asking AI assistants for answersāand those assistants arenāt looking at your homepage.
Theyāre scanning trade publications, industry reports, expert commentary, analyst insights, and media coverage.
Theyāre surfacing companies whose executives are consistently cited as credible sources, not the ones with the highest CPM.
If your leadership team isnāt showing up in those places, youāre already behind.
Think about it this way: One exec quote in an authoritative industry outlet today becomes part of the next version of every major AI modelās training data. That insightādelivered onceāgets resurfaced in thousands of queries over time. It doesnāt expire. It compounds.
Meanwhile, the next paid campaign you launch will need to be refreshed in a month. That audience will vanish the second the budget runs dry. And the CPC? Still going up.
Itās not that performance marketing is useless. Itās just losing its dominance. Itās no longer the best way to generate long-term discovery or trust.
This is where PR comes in.
What used to be seen as a brand-building tool is now a visibility engine. It's how companies earn presence in the places AI is paying attention to. Not through manipulationābut through meaningful participation.
That means having your CEO build actual relationships with journalists.
It means getting your execs quoted in industry stories, contributing insight to timely conversations, and showing up with a perspective that signals credibilityānot just availability.
PR isnāt just about the splashy feature anymore. Itās about becoming the consistent voice thatās hard to ignoreāand easy for AI to resurface when itās asked, āWho are the key players in this space?ā
In practical terms, hereās what that looks like inside companies that are getting this right:
Executives are carving out time to talk with journalistsānot just when they launch something, but when they have something to say.
Leadership teams are writing or co-authoring bylines that express a clear POV, not just restating whatās already been said.
Comms is no longer siloed inside a junior roleāitās tied to growth, credibility, and inbound demand.
And no, this isnāt a āthree years from nowā prediction. This is already happening.
When I ask Siri to look something up now, she offers to use ChatGPT. And I say yesāalmost every time. So do your customers. So do investors. So do analysts. This shift is no longer theoretical. Itās active.
The companies that win in this environment are the ones building media muscle. Theyāre showing up not just in conversationsābut in the underlying signals that shape those conversations.
Theyāre doing the work to earn visibility, not buy it. And itās paying off.
So ask yourself: When someone types a question about your market into ChatGPT⦠will your name come up?
If not, itās time to stop treating PR like a nice-to-have.
Itās your next growth engine.
Tracking the newsletters, podcasts, and creators reshaping media influence.
š Reddit Sues Anthropic Over Unauthorized Data Use
Reddit has filed a lawsuit in San Francisco Superior Court, accusing Anthropicāthe maker of the Claude chatbotāof scraping Reddit content over 100,000 times since July 2024 without permission. The case highlights rising tensions over how generative AI companies source training data, and could reset the legal landscape around content ownership on the internet.
šļø Mansueto Ventures Lays Off 7% at Inc. & Fast Company
Mansueto Venturesāthe parent company behind Inc. and Fast Companyāhas laid off approximately 13 staffers, or 7% of its workforce. Among those affected are senior editorial positions spanning both publications. The cuts reflect a wider media contraction and raise concerns about how business-focused titles will maintain depth and editorial quality during an era increasingly shaped by AI, automation, and revenue pressures.
š Business Insider Layoffs Spark Backlash
Last week Business Insider announced major layoffs affecting 21 percent of its staff. The layoffs sparked a wave of backlash on LinkedIn, where former employees voiced outrage over the company's embrace of AI-generated content to supplement newsroom output. Many criticized the move as short-sighted and dehumanizing, calling out leadership for prioritizing automation over journalistic integrityāespecially after cutting roles across editorial teams.
š¾ TechCrunch Shutters UK Edition, Loses Mike Butcher & Kyle Wiggers
TechCrunch has shut down its European operations and parted ways with Mike Butcherāits founding editor-at-largeāconfirmed to be leaving after nearly 18 years. Kyle Wiggers quickly followed suit. The move follows private equity firm Regentās acquisition and signals a major strategic shift away from international coverage. The closure has sparked concern across the tech journalism community about the weakening of independent regional reporting. Butcher teased an upcoming move on LinkedIn.
Big media is getting in on the newsletter action.
š§ HBR Executive
Curated by: Harvard Business Review editors and guest experts
Focus: A new suite of deep-dive newsletter subscriptions across topics like leadership, innovation, strategy, and personal productivity
Why Subscribe: HBR is finally putting paywalled structure behind its newsletter contentāideal for execs who want smarter inbox content, minus the LinkedIn hustle.
š§ Like & Subscribe
Curated by: The Ankler Media team
Focus: The business and power dynamics of the creator economy
Why Subscribe: Cuts through hype around creators, influencers, and platform economicsāwith a Hollywood-adjacent lens and a sharp subscription model ($129/year = serious intent)
š§ Tech Memo
Curated by: Alistair Barr, former Bloomberg and WSJ tech reporter, now at Business Insider
Focus: Insider stories from big tech companiesātools, docs, and moves that rarely make headlines
Why Subscribe: Offers rare peeks into the internal mechanics of major tech firms, straight from a veteran journalist with sources across Silicon Valley
āWhy Microsoft Has Created Its Own Print Magazineā - The Verge
Microsoft just soft-launched its own print magazineāyes, printācalled Signal. And the first feature is an emotional, weirdly beautiful tribute to⦠Notepad. As in, the no-frills text app that comes free with Windows and hasnāt changed much since the '90s.
In a digital world obsessed with AI, video, and viral content, Microsoft launching a physical magazine is already unexpected. But what really caught people off guard was the tone. The piece isnāt promotional. Itās poetic. Nostalgic. Almost meditative. It treats Notepad like a cultural artifactāsomething humble, enduring, and deeply human in an era of tech overload.
And thatās what makes it such a bold move: instead of chasing the algorithm, Microsoft went analogāand emotional. In a media landscape dominated by speed and scale, they led with slowness and soul. And weirdly, that might be the most future-facing strategy of all.
Weāre building something big.
Next week, weāll be launching the live waitlist for The Colab Academy, where youāll get early access to weekly insights, expert interviews, and community features designed to sharpen your comms strategy in a world shaped by AI and earned authority.
Weāll also be unveiling our new FullStack PR frameworkāa fresh approach to communications that blends executive-led storytelling, targeted media relations, and AI-optimized visibility. Itās a smarter way to build relevance, not just reach.
More details coming soon. Keep an eye on your inbox. š
Donāt want to wait? Start creating your AI awareness strategy today. Say hello.
Like The Colab Brief?
Share with your friends
The Colab PR Template Pack (Now Live!)
SWAG [Exclusive]